Clik here to view.
Those digi-page-flipping-magazine things
Recently a client asked us for our opinion on a Digimag (or whatever-you-call-it) service called Ceros. I’ve seen this technology grow in popularity over the years, and I have to admit Ceros has taken...
View ArticleClik here to view.
Don’t just leave a mark
The history of branding goes back nearly 4,000 years; it was originally conceived to promote ownership. Branding today represents something far more complicated and even elusive for many companies....
View ArticleClik here to view.
By the book
I recently gave a lecture to the advanced web design class at Farmingdale College. When I met up with professor Jack Harris, he informed me that the kids, mostly juniors and seniors, saw Loewy...
View ArticleClik here to view.
Strategy Is king
In a previous post, I talked about trimming the fat from content. But let’s face it: trimming the fat assumes you had good meat to start with. In a world where people have precious little time, if...
View ArticleClik here to view.
Social brand continuity
Earlier this month I attended the Society of Digital Agencies (SoDA) conference in New York. The mission of SoDA is to advance the profession of digital marketing through education, discussions of...
View ArticleClik here to view.
I want my “open” Web TV
When I was a creative director at HomePC magazine back in the early ’90s, there were lots of articles making predictions about the convergence of PCs, TV, and telecom. Along came WebTV in ’96, a big...
View ArticleClik here to view.
What’s your web grade?
Just before the holiday we received my oldest son’s current school progress report. (Thankfully he is a good student and always does well.) This reminded me of a useful tool I’ve found to help measure...
View ArticleClik here to view.
Success can be designed
I have always had the belief that design was a utopian endeavor to be undertaken by the smartest people in the world to solve problems. That designers were by nature helping the world evolve toward...
View ArticleClik here to view.
The Inside Track on Good Behavior
With its ability to target consumers based on their actual shopping preferences, behavioral advertising has become a very popular tool among marketers and retailers. And the behavioral targeting trend...
View ArticleClik here to view.
Discovery First
“Measure twice, cut once.” Chances are we’ve all heard the expression, even if we’ve never worked in the construction trade. It’s sensible advice, no matter what field you’re in. The goal is to do all...
View Article
